About Me

5 years of building brand and content strategy across agencies and in-house environments. I work across B2C and B2B  finding the human truth in any category and building communication around it. From integrated campaigns to thought leadership platforms, I make complex things feel human and inevitable.

My work sits at the intersection of strategy, storytelling and systems combining content, data and AI-led workflows to scale marketing impact, improve efficiency and generate measurable growth.

Beyond work, I’m constantly exploring cultures, people and behaviour, because the best marketing starts with human observation.

Fashion, F&B, edtech, lifestyle, cleantech and I believe what Piyush Pandey said: no category is a boring category. You just have to stare hard enough.