Marks & Spencer
Marks & Spencer, an iconic British multinational retailer headquartered in London, is renowned for its diverse offerings spanning clothing, beauty, and home essentials.
Duration: 14 months
My Role
Social Media Executive
- Dentsu Creative
As an integral part of the team, I managed their social media platforms, conceptualized campaign ideas, and amplified them across social media channels to bolster the brand’s online presence.
Key Contributions
- Content Creation & Ideation:
Played a pivotal role in ideating social content and crafting creative scripts with the team. - Mood Board Curation:
Developed mood boards to set the visual tone and direction for campaigns such as summer launches, spring, and winter launches, store openings, Bra fit campaigns, Delhi Times Fashion Week, and topical content. - Copywriting:
Wrote engaging social copies for creatives tailored to resonate with the brand’s audience. - Campaign Execution:
Successfully executed major campaigns including summer and winter launches, ensuring alignment with business-critical objectives. - Social Amplification:
Devised comprehensive social amplification strategies with teaser releases, launch activities, and sustained engagement plans. Collaborated with influencers to enhance campaign reach and impact.
Campaign Highlight
Re-think Summer & Winter Launch
The summer and winter film launch was a business-critical campaign where I collaborated closely with the team to craft engaging scripts and mood boards. Post-shoot, orchestrated a robust social amplification plan, comprising teaser releases, launch events, and sustained engagement strategies. This included leveraging stories and collaborating with influencers to maximize reach and engagement.
Result
As part of a large cross-functional team at Dentsu Creative, I was the primary account-handling social media manager, owning ideation, scripts, mood boards, and post-production amplification from brief to launch.
Work was approved with minimal revisions and presented directly to the M&S client. Formats developed during the summer and winter launches were carried forward into subsequent cycles, and the account was renewed.
This sharpened two things: creating within tight brand guardrails without losing creative edge, and building amplification strategies that sustain momentum beyond launch day.
