Vedantu
Founded in 2014 and headquartered in Bengaluru, Vedantu is a leading Indian multinational online tutoring platform dedicated to providing high-quality education to students from grades 4 to 12.
Duration: 4 months
My Role
Social Media Executive
- Dentsu Creative
In this transformative phase for Vedantu, I played a crucial role in shaping the BAU social media strategy and content creation for the W.A.V.E 2.0 launch and Vedantu Improvement Promise (VIP) campaign.
Key Contributions
- Social Content Strategy: Developed comprehensive social content buckets tailored to resonate with Vedantu’s target audience.
- Content Creation: Worked on engaging social media copies, content, and scripts for video content, ensuring alignment with Vedantu’s brand voice and campaign objectives.
- Interactive Stories: Crafted interactive stories to enhance user engagement and foster a sense of community among Vedantu’s online learners.
- Campaign Execution: Led the social launch plan for W.A.V.E 2.0 and VIP campaigns, incorporating teaser releases, compelling social content, and leveraging trending moment marketing posts to maximize impact.
Campaign Highlight
W.A.V.E 2.0 & VIP Campaign
The launch of W.A.V.E 2.0 and Vedantu’s Improvement Promise (VIP) was a pivotal moment for Vedantu. I worked on the campaign by creating compelling social content that showcased the platform’s enhanced features and benefits.
This included developing interactive stories, crafting engaging video scripts for the masters, and executing a strategic social media launch plan.
By leveraging trending moment marketing posts and teasers, we successfully generated buzz and excitement around the campaign, driving increased user engagement and awareness.
This included developing interactive stories, crafting engaging video scripts for the masters, and executing a strategic social media launch plan.
By leveraging trending moment marketing posts and teasers, we successfully generated buzz and excitement around the campaign, driving increased user engagement and awareness.
Results
In summary, my role in the W.A.V.E 2.0 and VIP campaigns for Vedantu played a crucial part in amplifying their message and extending their impact. This contribution furthered Vedantu’s ambitious mission to revolutionize online education in India. Generated monthly reports for these campaigns, tracking their reach and engagement as part of our KPIs, ensuring transparency and continuous improvement.
