Marks & Spencer
Marks & Spencer, an iconic British multinational retailer headquartered in London, is renowned for its diverse offerings spanning clothing, beauty, and home essentials.
Duration: 14 months
My Role
Social Media Executive
- Dentsu Creative
As an integral part of the team, I managed their social media platforms, conceptualized campaign ideas, and amplified them across social media channels to bolster the brand’s online presence.
Key Contributions
- Content Creation & Ideation:
Played a pivotal role in ideating social content and crafting creative scripts with the team. - Mood Board Curation:
Developed mood boards to set the visual tone and direction for campaigns such as summer launches, spring, and winter launches, store openings, Bra fit campaigns, Delhi Times Fashion Week, and topical content. - Copywriting:
Wrote engaging social copies for creatives tailored to resonate with the brand’s audience. - Campaign Execution:
Successfully executed major campaigns including summer and winter launches, ensuring alignment with business-critical objectives. - Social Amplification:
Devised comprehensive social amplification strategies with teaser releases, launch activities, and sustained engagement plans. Collaborated with influencers to enhance campaign reach and impact.
Campaign Highlight
Re-think Summer & Winter Launch
The summer and winter film launch was a business-critical campaign where I collaborated closely with the team to craft engaging scripts and mood boards. Post-shoot, orchestrated a robust social amplification plan, comprising teaser releases, launch events, and sustained engagement strategies. This included leveraging stories and collaborating with influencers to maximize reach and engagement.
Result
As a part of KPI Regular analysis of monthly reports was conducted to track the performance of our campaigns. This included monitoring engagement metrics, reach, and conversion rates. Additionally provided insights into the overall brand performance and compared our achievements with competitors via meta-analysis.
From shaping the brand narrative to executing impactful campaigns, my role at Marks & Spencer was both challenging and rewarding, contributing significantly to the brand’s digital success.
