Namma Filter Coffee
Namma Filter Coffee is a rapidly expanding coffee brand with a strong presence across Bengaluru, offering authentic filter coffee experiences.
Duration: 4 months
My Role
Social Media Manager
- Create with Catalyst
As a creative force behind Namma Filter Coffee’s digital presence, I crafted a dynamic social media strategy to boost follower engagement and community growth.
Key Contributions
- Content Creation: Developed video content, engaging copy, and designs using Canva for both business-as-usual (BAU) posts and topical content.
- Mood Board & Aesthetic Planning: Curated mood boards to set the tone for photo shoots, ensuring visually appealing and cohesive brand imagery. Strategically planned the Instagram grid to maintain aesthetic consistency and appeal.
- Interactive Stories: Implemented daily interactive stories to foster community engagement and drive store walk-ins, offering a blend of entertainment and brand promotion for everyday coffee lovers.
- New Product Launch: Ideated and executed social strategies for new product launches, creating buzz and anticipation among followers.
Achievements
- Increased Engagement & Reach: Through targeted Facebook ads tailored to each country’s demographic, we witnessed a significant uptick in engagement and reach.
- Drive Walk-ins & Online Orders: The strategic content and ad campaigns directly contributed to driving foot traffic to the restaurants and boosting online orders.
- Data-Driven Insights: Regularly analyzed performance metrics to refine strategies, ensuring continuous improvement and alignment with business objectives.
Results
My role with Namma Filter Coffee involved creating a cohesive and engaging digital presence. From crafting content to planning the aesthetics and strategizing for new product launches, I focused on enhancing brand visibility, fostering community engagement, and driving foot traffic to the stores.
