Stanley Tools, Black+Decker & DEWALT
Stanley Black+Decker is a renowned American manufacturer specializing in industrial tools, power tools, household hardware, and security products. DEWALT, a subsidiary of Stanley Black+Decker, is globally recognized for its high-quality power tools and accessories.
Duration: 3 months
My Role
Social Media Manager
- Brave New World
As the Social Media Manager for these iconic brands, I wore multiple hats, from crafting strategic plans to executing campaigns and managing client relationships.
Key Contributions
- Strategic Planning: Developed a comprehensive 3-month social media strategy tailored for three distinct brands, including briefs for each brand’s social media accounts.
- Account Management: Acted as the main point of contact between clients and the internal team, ensuring seamless communication and project delivery.
- Content Curation: Curated engaging content that resonated with the target audience, while maintaining brand consistency and messaging.
- Feedback Management: Received and incorporated feedback to refine content and strategy, ensuring alignment with brand objectives.
- Campaign Execution: Orchestrated key campaigns for Stanley, including the social media rollout for the “Stanley – #YellowHaiSahiHai Screwdriver product launch, as well as the 12V Tower Drill film launch.
Campaign Highlight
Stanley Screwdriver, 12V Tower Drill, DEWALT 100 Years
Stanley Tools: Played a pivotal role in devising and executing the social media strategy for Stanley’s key campaigns, driving engagement and awareness for their new product launches.
DEWALT Tools: Planned the social media strategy and content buckets for DEWALT’s 100-year campaign, honoring 100 years of innovation and excellence in the power tool industry.
Achievements:
- Successfully managed and maintained the social media accounts for three prominent brands, enhancing their online presence and engagement.
- Collaborated closely with clients, internal teams, and influencers to deliver impactful content and campaigns that resonated with the audience.
Results
In summary, my role as a Social Media Manager for Stanley Black+Decker and DEWALT was a dynamic blend of strategic planning, content creation, and client management. Through effective communication, innovative campaigns, and a deep understanding of each brand’s unique identity, I contributed to amplifying their online presence and driving engagement across social media platforms.
